2.. PAGE TITLE

Text in the site's <TITLE> tag must be brief and clear.

Avoid flowery words and punctuation marks "", start with the most important keywords , eg Servicing the Brisbane area, not Fredd Bloggs, MBSc, MSCE, JP Qual.

3..STYLE SHEET

Place style definitions in a CSS file. This moves the body of the text close to the top of the document and shrinks the page size.

Fast loading pages are important to visitors and Web crawlers. Don't have too much content on one page. Make multiple pages. They are smaller and you can track the web hits easier.

4. META TAGS

Some search engines use the KEYWORDS meta tag for ranking while Google ignores it. An extract from the DESCRIPTION meta tag sometimes appears in the Google SERP. Snippets from the body text will appear.

7. NEIGHBOURHOOD WATCH

Get quality incoming links. Withgout referals, it;s nearly impossible to be visisted by Googlebot. Grab such links from sites with page ranking levels of three (PRS) or better, not from link farms that are clearly built to foot search engines. Avoid links from sites with PRO. Make it earier for other sites to use keyword-loadded phrases in the links, such as by offering cut and paste slice of HTML anchor code. Links from lower ranked peers won't penalise you, but they won;t raise your PR either.

Add a judicious number of outbound links to topica peers of the same o better calibre. Google likes links to authoritative sitse, but don't overdo the external links. Although such sites might not overtly link to your site, their site statistics file might get crawled and constitute a link back to you.

8. CLOAKING

is generally a bad practice which hides content from humans and search engines. Two good reasons for using it includes hiding part of your optimised pages from competitors and showing different pages to different visitors based on their browers.

Subscriber-only sites also manage to get into search engines using a cloaking practice known as "agent name delivery", which is a slab of code that checks whether the visitor is a crawler o a human. Crawlers see the whole site, but others are directed to a sign-up form.

9. AVOID

• Gimmicks JavaScrift effects, such as cursor trails, and transitions. Your content needs to be close to the top of the page.
• Bad HTML code eg <INDEX, NO FOLLOW> asks for the site to be indexed by the web crawler bnot to follow the links. If you copy code from another site, know what the code means.
• Mutliple sites with duplicate content and multiple domains aliased to the same server are considered to be spamming. Use a permament (301) redirect on all secondary sites to point to the main domain.
• Multiple copies of the same page typically this is an entry page optimised with varying keywords to lure different people (for example: crackz.htm, serials.htm, passwords.htm and so on)
• Hidden content this can be text on the same colour background or a layer with coordinates that are off the visible page.
• Flash only pages to avoid being penalised for a slick startup animation, have a user agent entry check that displays Flash to enable browsers, but plain HTML to crawlers and human visitors.
• Frames Googlebot will crawl links in the <NO FRAMES> text, but not ones in the framed pages. Other search engines might not crawl frames, so it's best to use tables. If you must use frames, ensure that you use the correct DOCTYPE declarations for frames.
• Submission software or services these submit your site to thousands of serach engines. You'll get planty of spam, abuse and possible inclusion in link farms that will ruin your reputation in Google's eyes.
• Session IDs sites that require session IDs from crawlers will get poor visibility because the previous sessions will have expired by the time Googlebot returns

10. PATIENCE

Submit your site to other quality search engines.

Increase the content and number of pages.

Get free or paid listings in Googleadwords, Yahoo!, Dmoz